Prospective & Creative consultant
Artistic Direction
Adapt trends to your brand
By crossing the global trends vision, a market study and the DNA of the brand, an artistic direction is established, ensuring original and exclusive products in adequacy with the air of time
Sectors
Womenswear
Menswear
Accessories
Beauty
Lingerie
Clients
Morgan
Marie Claire
Gifi
Mufti
Thierry Mugler - Groupe Clarins
Key Studies : Morgan
Each season I define the global artistic direction to lead the creation of the Morgan brand licenses around the world
Year
Year
2018 onwards
2018 onwards
Year
2017 - 2021
Objectives
Ensure a consistent brand image, respecting Morgan's brand DNA while being accurate both in its sector and in the global trends
Format
Each licence receives a trendbook by seasonality. Built around 3 main collection themes developed with a mood, color range, key details, fashion prints, must-have products ... for Accessories, Menswear, Beachwear, Watches, Jewelry, Lingerie & Eyewear
