Brand Identity

Assert your brand's storytelling and action plans

Think and define together the purpose of your brand, its identity, its ambitions and commitment, its creative line. Set up a strong brand platform which will guide all your strategic & creative actions.

Sector

Fashion

Beauty

Client

Elise Chalmin

Loom

Noyoco

Mii

L'aventurière

Year

Year

2018 onwards

2018 onwards

Key Studies : Elise Chalmin

Establish a clear brand platform, establishing the identity of this eponymous DNVB, its signature, its identity, its values and its ambitions

Year

2020

Objectives

Coaching Elise Chalmin to establish together the foundations of the brand to help her in all strategic and artistic decisions

Format

Session of coaching, discussion, workshops for a final pdf platform delivery 

"
"

"This coaching mostly convinced me to develop tools that seemed completely useless. For me, a brand platform was useless. But with Laure, I understood that it was an essential framework to build my brand and, above all, to keep moving forward without betraying myself. It helped me make decisions. For example, I had considered dropping the prints, which are the DNA of Elise Chalmin, to go towards color. Thanks to our platform, I didn't make that mistake!"

—  Elise Chalmin

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