Artistic Direction

Adapt trends to your brand 

By crossing the global trends vision, a market study and the DNA of the brand, an artistic direction is established, ensuring original and exclusive products in adequacy with the air of time

Sector

Womenswear

Menswear

Accessories

Beauty

Lingerie

Client

Morgan

Marie Claire

Mufti

Thierry Mugler - Groupe Clarins

Key Studies : Morgan

Each season I define the global artistic direction to lead the creation of the Morgan brand licenses around the world

Year

Year

2018 onwards

2018 onwards

Year

2017 onwards

Objectives

Ensure a consistent brand image, respecting Morgan's brand DNA while being accurate both in its sector and in the global trends

Format

Each licence receives a trendbook by seasonality. Built around 3 main collection themes developed with a mood, color range, key details, fashion prints, must-have products ...

Trend Book - shoes and bags SS21 (Page 1).jpg

Accessories, Menswear, Beachwear, Watches, Jewelry, Lingerie & Eyewear Licences received each season the Trendbook adapted to their market