Adapt trends to your brand
By crossing the global trends vision, a market study and the DNA of the brand, an artistic direction is established, ensuring original and exclusive products in adequacy with the air of time
Thierry Mugler - Groupe Clarins
Key Studies : Morgan
Each season I define the global artistic direction to lead the creation of the Morgan brand licenses around the world
Ensure a consistent brand image, respecting Morgan's brand DNA while being accurate both in its sector and in the global trends
Each licence receives a trendbook by seasonality. Built around 3 main collection themes developed with a mood, color range, key details, fashion prints, must-have products ...
Accessories, Menswear, Beachwear, Watches, Jewelry, Lingerie & Eyewear Licences received each season the Trendbook adapted to their market