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Macro Vision

Understand the world around us and identify the key issues to be targeted

 

A global and transversal analysis of new consumer behaviours and innovation to drive the creation of relevant solutions and products at a very early stage.

I propose an annual conference on new consumer profiles and their innovative translations. This can be followed by a workshop on creativity or innovation to help you appropriate these major macros. 

You can also request ad hoc studies on specific sectors or subjects: Home, well-being, entertainment, etc.

Sectors

Creation & Strategy

Design

Marketing

Communication

Clients

Géant du meuble

Cuisinella

Universal Music

Procter & Gamble

Year

Year

2018 onwards

2018 onwards

Key Studies : Géant du meuble

Analyse of "What is HOME in 2022" to work on new retail project and product offer

Year

2021-2022

Objectives

Decoding the 4 main houses into macro trends to define the development pillars of the entire offer 

Format

A study and presentation to management board and retail managers

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