Prospective & Creative consultant
Macro Vision
Understand the world around us and identify the key issues to be targeted
A global and transversal analysis of new consumer behaviours and innovation to drive the creation of relevant solutions and products at a very early stage.
I propose an annual conference on new consumer profiles and their innovative translations. This can be followed by a workshop on creativity or innovation to help you appropriate these major macros.
You can also request ad hoc studies on specific sectors or subjects: Home, well-being, entertainment, etc.
Sectors
Creation & Strategy
Design
Marketing
Communication
Clients
Géant du meuble
Cuisinella
Universal Music
Procter & Gamble
Year
Year
2018 onwards
2018 onwards
Key Studies : Géant du meuble
Analyse of "What is HOME in 2022" to work on new retail project and product offer
Year
2021-2022
Objectives
Decoding the 4 main houses into macro trends to define the development pillars of the entire offer
Format
A study and presentation to management board and retail managers